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Monterey Car Week: A Celebration of Automotive Excellence

Every August, the Monterey Peninsula transforms into the epicenter of the automotive world, drawing collectors, enthusiasts and luxury brands from every corner of the globe. As passionate participants in this legendary event, the team at our luxury car dealership in Naples travels cross-country to be part of the action — because when it comes to rare, exotic and high-performance automobiles, there’s no gathering quite like it.

Running August 7-16, Monterey Car Week is 10 days of pure automotive bliss. From prestigious concours competitions to vintage racing, exclusive gatherings and record-setting auctions, it’s a bucket-list experience for anyone who loves extraordinary machines. Whether you’re a lifelong collector or a first-time attendee, here’s what makes this celebration so special, and why Naples Motorsports is proud to take part.

exotic car driving down road

What Is Monterey Car Week?

Monterey Car Week is an annual celebration of automotive excellence, featuring an abundance of events dedicated to classic cars, luxury automobiles and motorsports. Highlights include world-renowned car shows like the Pebble Beach Concours d’Elegance, exclusive gatherings such as The Quail, A Motorsports Gathering, vintage racing at the Rolex Monterey Motorsports Reunion and high-profile automotive auctions like the RM Sotheby’s Auction.

The best part? Car Week isn’t just about high-ticket events. There are plenty of free events to enjoy without breaking the bank, and families traveling with kids will find no shortage of family-friendly experiences throughout the peninsula.

Your Day-by-Day Guide to Monterey Car Week

Day 1 – Friday, August 7

Car Week kicks off in downtown Monterey with a free evening car show along Alvarado St. Grab a spot early, meet fellow enthusiasts and get your first look at the machines that will fill the peninsula for the next 10 days.

Day 2 – Saturday, August 8

Vintage race cars hit the track at WeatherTech Raceway Laguna Seca for the Monterey Pre-Reunion — two days of historic racing highlighted by hot laps through the world-famous Corkscrew.

Day 3 – Sunday, August 9

The Monterey Pre-Reunion and Corkscrew Hillclimb wraps up with a second day of wheel-to-wheel historic racing at WeatherTech Raceway Laguna Seca, a preview of the Rolex Monterey Motorsports Reunion coming later in the week.

Day 4 – Monday, August 10

An unforgettable journey through Monterey County’s most breathtaking landscapes begins with a choice of arrival activities at The Quail Lodge, including spa treatments, wine tasting or a putting golf lesson. Tickets are required.

Day 5 – Tuesday, August 11

Mid-week brings something for everyone: a charity concours in downtown Carmel-by-the-Sea with Concours for a Cause, the opening of the Bonhams Laguna Seca Auction and an evening of cars under the lights at Asilomar.

Day 6 – Wednesday, August 12 (FREE)

One of the best free days of the week. Aston Martin vehicles take over downtown Carmel, tiny cars line Pacific Grove’s Lighthouse Avenue for The Little Car Show and the Pebble Beach Motoring Classic rolls into town — then Motorlux lights up the Monterey Jet Center after dark.

Day 7 – Thursday, August 13

Car Week hits full stride. The Pebble Beach Tour d’Elegance winds along the coast in the morning, Concours Village opens at Pebble Beach and car shows spread from Carmel to Pacific Grove, all while the Mecum auction gavel starts swinging.

Day 8 – Friday, August 14 (FREE)

The Quail, A Motorsports Gathering headlines the day in Carmel Valley, while free events abound: Porsche Werks Reunion, the Pacific Grove Rotary Concours Auto Rally and race action at WeatherTech Raceway Laguna Seca.

Day 9 – Saturday, August 15

Saturday runs from irreverent to exotic. The Concours d’Lemons celebrates the world’s most lovable automotive oddballs (free to all) while Exotics on Broadway and Concorso Italiano bring supercars and Italian style to Seaside.

Day 10 – Sunday, August 16

The week crescendos on the 18th fairway at Pebble Beach Golf Links, where the Concours d’Elegance crowns the world’s finest collector cars. Come early to wander RetroAuto and Concours Village before history takes Best of Show.

Out-of-State Buying, Financing & Vehicle Shipping

For many collectors and enthusiasts, finding the right exotic or luxury vehicle may mean purchasing from outside Florida. Naples Motorsports is experienced in helping out-of-state clients shop with confidence, offering a transparent process designed to replicate the showroom experience from wherever you are.

Our out-of-state buyer process can include:

  • Detailed video walkarounds: A member of our sales team can provide a thorough vehicle walkaround, often as a 4K YouTube video, so you can view the car closely before making a decision.
  • Live FaceTime calls: We are available for FaceTime calls to answer questions in real time, show specific details and help you experience the vehicle as if you were standing in our Naples showroom.
  • Full condition transparency: We point out relevant details, including minor chips, wear or imperfections, so you know exactly what to expect.
  • Electronic paperwork: Many documents can be handled electronically through Takion for a more convenient buying experience.
  • State-specific requirements: Some states may require wet signatures, notarization or additional documentation, and our team will help guide you through those steps.
  • Exotic vehicle financing: We work with several lenders that specialize in exotic cars and long-term financing options, helping qualified buyers explore solutions that fit their needs.

Once your purchase is complete, Naples Motorsports can also help coordinate secure vehicle transport. Shipping is not complimentary and is paid for by the client, but our team helps make the process as smooth and secure as possible.

Our shipping and logistics support can include:

  • Enclosed transport: We coordinate enclosed truck shipping to help protect high-value vehicles during transit.
  • Verified insurance coverage: For exotic and collector vehicles, we verify that carriers have insurance appropriate for high-value automobiles, with coverage often reaching into the millions.
  • Driver and brokerage vetting: We help vet drivers and transport brokerages to reduce risk and ensure the vehicle is handled by qualified professionals.
  • End-to-end logistics coordination: Our team helps manage the transport process from pickup to delivery.
  • Rerouting prevention: We take steps to ensure vehicles are not unnecessarily rerouted during transport.

Bringing the Monterey Experience Home to Naples

You don’t have to fly across the country to experience automotive excellence. As a premier destination for exotic and luxury vehicles, Naples Motorsports brings that same passion for extraordinary machines right to Southwest Florida. Our showroom is home to a curated selection of the world’s most desirable automobiles — the very brands that command attention on the Pebble Beach fairway.

Whether you’re searching for the latest supercar or a timeless collector piece, our inventory of new luxury cars reflects the same standard of excellence celebrated during Monterey Car Week. And for those who appreciate provenance and value, our lineup of pre-owned luxury cars in Naples offers rare finds you won’t discover anywhere else.

Attending Monterey Car Week is a dream for many enthusiasts, but building your own collection is entirely within reach. The knowledgeable team at Naples Motorsports shares your enthusiasm and understands what makes each vehicle special.

Monterey Car Week & Luxury Car FAQs

What is Monterey Car Week?

Monterey Car Week is an annual 10-day celebration of classic cars, luxury automobiles and motorsports on the Monterey Peninsula. The team at Naples Motorsports is proud to participate in these prestigious events and bring the excitement back to our Naples, Florida dealership.

When is Monterey Car Week?

This year, Monterey Car Week runs from August 7 through August 16. If you are unable to attend the historic racing or concours events in California, you can always experience automotive excellence year-round at our luxury car showroom in Naples.

Where can I buy luxury and exotic cars in Florida?

You do not have to fly to Pebble Beach to build your dream collection. Naples Motorsports offers a curated inventory of rare, pre-owned and new luxury cars right here in Naples, Florida. Stop by our showroom today to find a high-performance vehicle worthy of the world stage.